You hear it over and over … to land a job or clients using LinkedIn, be active on the site. But what does “being active on LinkedIn” really mean and how much time does it take each day?
The good news is that it doesn’t have to take a lot of time and simple daily tasks can really help you show up higher in LinkedIn search for what you want to be found for.
Here’s what to do daily on LinkedIn:
- Accept invitations to connect using a customized response message. To do so, open the invitation message in your LinkedIn Inbox and then click the triangle next to “Accept” and click “Reply”. Use your reply message to build the relationship or further your job search or business agenda.
- Respond to messages in your Inbox and then clean out your Inbox box by either putting messages into the trash or by saving them to the archive so that you can access them later.
- Endorse your connections using the pop-up blue box that appears when you visit your Edit Profile page.
Aim to endorse at least 5 people each day who are worthy of your endorsement. Why? The action of endorsing people actually helps you show up higher in LinkedIn search. Plus, people will often return the favor and endorse you.
- Accept endorsements, thank people for their endorsements and get over your distaste for the endorsement process. Pure and simple: Endorsements help you show up higher in LinkedIn search for what you want to be found for … so accept them and be grateful.
- Manually keep track of how many total endorsements that you have received and add the total number in your Summary section, updating it every time you receive 5 more endorsements. Use wording in your Summary like “2,505+ skills endorsements for communication excellence. Thanks!” This growing number displayed in your Summary impresses visitors and encourages people to endorse you even more often because it shows that you appreciate it.
- Click the “See more” link in the “People You May Know” box and invite 3 people you know to connect. But don’t use the “Connect” button in the list. Rather, click the person’s face or name, go to their profile page and then invite them from there so that you can customize the message. Doing so greatly increases the chances that they will accept your invitation. How to invite people to connect and what to say
Note: LinkedIn may have just changed how you can customize your invitation messages. To customize your invitations, visit the person’s profile and then instead of clicking Connect, you may need to click the triangle to the right of the Send “NAME” InMail box and select “Customize invitation message”.
- Visit the “Who Viewed My Profile” section from your Home page and consider inviting the people who visited you to connect. Note: If you have set your settings to view people’s profiles anonymously or semi-anonymously, you will not be able to view your visitors.
To change this setting (so you can see who visited your profile):
Click your little picture in the upper right hand corner of any page. Enter your password when prompted. Click “Select what others see when you’ve viewed their profile” Choose “Your name and headline” (Recommended) Note: If people choose to visit your profile anonymously or semi-anonymously, they will still be anonymous even if you make this change or even if you upgrade to a premium account. The only people who you will now be able to see are those who also chose to visit people publicly.
- Scroll through all of the posts on your home page that have been posted since the day before, liking, sharing and/or commenting on people’s posts as you go.
- Share an article, quote or question in your “Share an update” box on your home page. Particularly share items related to your field, industry or business. This effort can help you be seen as a thought leader in your specialty area. How to share other people’s articles
- Post the same items (or different ones) as in Step 9 in 1 to 3 relevant LinkedIn groups. While you are there, like and comment on other people’s discussions to grow your presence and relationships within the group.
- Review the daily LinkedIn Updates message emailed to you daily and congratulate people shown who are celebrating their birthday, work anniversary or new position.
One extra daily duty if you are job seeking: Visit the LinkedIn Jobs tab daily and follow the prompts to apply online for jobs that are right for you. Reach out to someone who you know at the hiring company to enlist their help in getting your resume in front of the right person.
One extra daily duty for career or business: Consider responding to people who visit your profile to see if you can be of help, suggests Dick Bailey, a St. Louis insurance agent. Doing so could lead to new business, or if you are job seeker, it could lead to a new career opportunity.
Once a week
- Read all recent group discussions and like or respond to at least one discussion post in each group.
- Invite 5 group managers and thought leaders within your groups to connect, customizing the invitation message to let them know why you want to connect.
- Invite mutual friends of 1 to 3 of your connections to connect customizing your message to remind them of how you know each other. To view their connections, visit a person’s profile and then click on the blue connections number in the top box (if the type is black, the person has prevented viewing of their connections).
- Endorse all, or nearly all of one of your connection’s skills by visiting his/her profile, scrolling to the Skills & Expertise section and clicking the gray plus sign next to each skill. When you have successfully endorsed the skill, the plus sign will turn blue.
Once a month
- Review and improve your LinkedIn profile. (Note: You may want to set the “Notify your network” feature to “No” before making changes so that you can keep your edits private until you are finished).
- Upload new rich media to your Summary, Experience and Education sections to make those sections visually “pop”. Do so by clicking the rich media icon, which looks like a box with a plus sign and either uploading a file from your computer or by grabbing a web link generated by one of LinkedIn supported partners and pasting it into the box that pops up.
- Write a recommendation about one of your connections who is particularly deserving of your praise. To do so, visit the person’s profile, click the triangle next to the “Send a message” button, click “Recommend” and follow the prompts.