The curious thing about online marketing tools is that people know all about them and get how they can help promoting the business, but usually have a pretty vague idea how to use them in a proper way. So here we are going to discuss the most popular online marketing tools and how you can use them in a way your efforts won’t go to waste.
Let’s start with the most widely used and the most important online marketing tool – website. So, let’s pretend you have a website, but you have no idea how to use it to its full potential. For starters, if you want your website to start paying off, you are going to have to work on it. If you have an e-commerce website that sells beauty products, daily updating it with professional tips on skin care, mak e-up tutorials or new revolution technologies in beauty maintenance can bring additional traffic to your website providing you with new customers. If you notice your site is getting more popular you can use this new opportunity to make some money out of it by providing ad space.
If you have accounts on social media networks (and if you don’t it’s definitely time to get them!) keep them active. Social media is a great way to let people know about special offers and discounts, maintain customer relationship and get helpful and honest feedback. The thing about this sort of websites is that people who use them want to be heard and they won’t hesitate to give you a completely honest opinion on your products or services. While promoting your business on Facebook or Twitter or other social media websites it’s important to remember why people join these sites. They don’t want aggressive commercials, they want to have fun and communicate with their friends. So don’t be afraid to let loose on Facebook and become “one of the people”. I can guarantee that if you go and make a video of your team doing “Harlem shake” you’ll get hundreds and hundreds of new followers who might want to check out your business website later. So don’t be afraid of being silly – major social media websites is just the place for that.
Writing articles is yet another effective online marketing tool for getting new clients. It basically works like this: you write a pertinent and interesting article and post it on you blog and social media accounts and if people enjoy the article – they might want to press the link to your website and see what products and services you offer. Another way to do this is to hire freelance writers who would do the job for you and post their articles on blogs, forums and websites. That approach allows reaching to wider audience and achieving greater results.
If you are going to bring more people into your marketing campaign note that you might need powerful human resources software that would help you assign and track the tasks and communicate with distant team members. Overall, if you need a solution to plan your schedule, website updates, keep your marketing budget under control and establish productive communication between employees, try using workflow management system, cause it really simplifies most of the most boring and time consuming routine tasks.
I hope you have found these tips useful and will apply them to your marketing strategy!